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April 16, 2012

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5 Tips for Getting the Most Out of the AA-ISP Leadership Conference #LC2012

Last week I attended the Sales 2.0 Conference in San Franciso with Glance as an Exhibitor. Just prior to the show Matt Heinz had a great post about how to get the most out of the conference. He has a number of great resources such as things you can learn at every show, and you should definately check out his presentation on Managing and Motivating Top Performers if you are going to be at AA-ISP.

In the spirit of "Great Artists Steal", here's my list of things you can do to get the most out of the 2012 Leadership Conference:

  1.  Follow the twitter backchannel - If you are not familiar with Twitter and Hashtags, take the time to learn how they work. The upside is that you'll be able to follow the back channel conversations going on about the presentations. Getting involved in this discussion is the fastest way to network and meet interesting people at an event. Here's an article that goes in-depth on the backchannel.
  2. Don't run with your own pack - It's tough to be "on" for two straight days, but resist the temptation to spend all your time with people you already know, or worse yet, with your co-workers. Go out of your way to have lunch with a table full of strangers and take the time to meet your neighbors in sessions.
  3. Check out the exhibitors - although this one is self serving, it is important to give the show floor a once over to see what's new and interesting. Take the time to learn about emerging tools or concepts. Things like gamification, social selling tools and mindmapping.
  4. Don't let them "keep pulling you back" - I often wonder why some people bother to attend when they spend more than half the time taking calls or answering email. Use this time to get a mental break from your To-Do list, and give your co-workers a rest from you.
  5. Go with a target list - Just to focus your efforts pick a short list (3-5) of speakers, vendors, or other individuals that you know will be at the event that you want to interact with. You may not meet them all, but having a plan will produce the best networking results.

And when you meet a Glance representative, have your phone or tablet ready to see screen sharing in action -- wherever you (or your customers) might be, with whatever equipment is handy.

Glance Sales Director Diane Fonseca likes to cook and will be at the AA-ISP conference in Dallas. Follow her on twitter @DawnLeighF

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