March 17, 2010
Customer Success Story | Glance Improves VisiStat's Demos by 75%
A Glance Customer Success Story
Tina’s career took an uncommon journey from California real estate agent to high-tech marketing when she discovered the power of Web analytics. Today, she specializes in showing realtors and other SMBs how to win business with VisiStat, her company’s suite of Website tracking tools.
Tina is also a prolific blogger and Twitter user, sharing her knowledge about Web analytics for business and the sales process. According to one of her colleagues, “Tina Bean is one of the most effective and contagious thought leaders I've ever seen.”
What She Sells
VisiStat provides a suite of easy-to-use Website tracking tools for inbound marketing and lead generation. It offers real-time traffic data for anyone who wants to see who is visiting their Website, how long they stayed, what search engines and keywords brought them and more.
“We are next generation Web analytics because our technology focuses on uncomplicated and extremely valuable instant information that shows exactly how many human visitors go to a Website, as opposed to traditional or old-generation log file reporting” said Bean.
Tina’s Sales Challenge
Tina works daily to win new customers, target new vertical markets, and keep her current customers happy. But she faces three key challenges in forging and maintaining these relationships:
1) How to demonstrate the potential of a real-time data-centric solution…
2) to a non-techie audience…
3) without having to travel the country endlessly.
Although the Web analytics solution involves complex technology under the hood, VisiStat was built specifically to be easy to use for non-tech and low-tech customers. She needed a sales tool that would help her communicate the speed, power and value of real-time web analytics, while also showcasing its simplicity during sales presentations and demos.
How Glance Helps
Tina believes her products’ features and capabilities speak for themselves; all she has to do is show a prospect how they work in the real world. She uses Glance to demonstrate VisiStat’s real-time technology in real-time.
Glance is a fast and lightweight screen-sharing tool that can easily keep up with VisiStat’s real-time data processing when she’s demoing her software-as-a-service (SaaS) solution using the prospect’s own Web traffic. “I can tell you all day long how great my product is. But until you see it analyzing your web site in real time, you’ll really understand what I’m talking about. Other technologies can’t keep up with the real-time data provided by VisiStat. Glance is instantaneous and able to keep up with what I’m doing,” she said.
Glance is also the perfect sales enablement tool for her non-technical audience since it requires no software to download and controls to master. “The dead space on the other end of the phone while the customer is downloading WebEx or some other web conferencing tool is excruciating. Using Glance, my demos have improved by 75 percent,” she added.
“Glance has paid for itself many times over,” said Tina, who uses it daily to host webinars and product demonstrations on the fly. “Glance is instrumental in demoing and closing a sales lead. It was has streamlined VisiStat’s sales process.
“I can’t afford the time and expense to fly all over the country showing software. Instead, a customer lead turns into a prospect. The prospect trials the software and we contact them a week later to do a real-time demo of technology with Glance. This accelerated sales process has opened many more doors for us compared to the old way of endless travel for in-person meetings.”
VisiStat, Inc. distinguishes itself from other analytics services, such as Google, ClickTracks and WebTrends, by being the first on-demand Web analytics provider to focus on complete Website management and online marketing performance for business, sales and marketing-level needs. VisiStat continues to be the price-performance leader in real-time site management tools, providing intuitive visual reports specifically designed for Web 2.0 business applications and Website productivity. VisiStat.com turns Website visitor tracking into actionable business intelligence. A privately held company founded in 2005, VisiStat, Inc., is based in Campbell, CA. To learn more, or sign up for a full, no-obligation free trial, visit www.VisiStat.com or call 408-725-9377.
Glance is a simple, quick-connecting screen-sharing tool designed to help sales pros maximize every conversation within all steps of the sales cycle; prospect, demo, close and support. The Arlington, Mass.-based Company’s technology is used by thousands of companies worldwide. For more information, or to sign up for a free, 7-day trial, visit www.glance.net or call 1-888-945-2623.