The Upside: Killer Sales Tips from the folks at Glance Networks

 A Glance Customer Success Story

Who
Anthony Mirante
Founder and President, TechniCon

Tony is helping to drive the trend toward “mass customization” of products over the Web. Some of the world's foremost manufacturers have embraced his technology to sell millions of products online, yet customized for specific customer needs. What Dell did for made-to-order PCs, Tony wants to do for the commerce of all complex products.

What He Sells
TechniCon sells Web-based catalog and configuration tools for manufacturers and distributors of complex products, like cars, furniture and electronics. Customers such as Acuity Brands, Lutron and Teknion use the technology to let their customers, sales staff and design engineers easily assemble and customize products in a virtual environment. From product and parts catalogs to quote and order creation, TechniCon helps customers increase sales, streamline their sales processes and eliminate order errors. 

His first sales challenge is geography. The Oakland-based