Better Than Santa?“Dad do you believe in Santa?” ...a question that many parents field from their children in this holiday season, and not an easy one to answer, at least not for me. Ironically there is a similar question that I ask of Andy Beaupre (at our PR agency) on a regular basis: “Andy, should Glance believe in Social Media?”
Prior to mine and Andy’s philosophical debates on “believing leads to seeing” I would have told you I understood the theory but was looking for clear proof points and execution.
That was until September, when the Smarketing Team at Glance decided that we would bring in several account intelligence packages for evaluation.
We had just completed our roll out of Salesforce.com, and were building out our enterprise sales organization.
As part of our target account selling efforts, we gather as much g2 on prospects, to insure that we can make an impact on every call, deriving the greatest return on our marketing investment.
We looked at all of the top account intelligence packages, including Hoovers. In full disclosure, I was in a hurry and
12/18/2009 09:42
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