The Upside: Killer Sales Tips from the folks at Glance Networks

I am really excited  about all of this great discussion around Sales 2.0;  the ability to leverage the incredible internet and latest social media to build buzz, generate web traffic, increase trials and drive revenues; while all the time measuring, and analyzing each move your potential customer makes.

This weekend on CNBC I watched a special on Coca Cola; they have produced a new high tech soda fountain which allows consumers to purchase over 100 of their brands all from one machine.

The unit is tied into the net, so in real time the good folks in Atlanta can tell who is pouring what drink, how often, etc.  It’s a long way from when I was a kid mowing lawns in Maine; I think the only person who knew what soda I was drinking was the nice man who ran the country store.

The episode reminded me of the current sales evolution faced by all, in Coke's case the shiny new machine was doing the selling; versus in the old days the nice man behind the checkout counter.

Recently we hosted a Webinar on Glance.net, called “Death of an Outside Salesmen”; it was presented by Steven Harper, CEO of Plan2Win; an automated Territory Plan for Sales Professionals.

In his presentation, Steve spoke of the changing selling and buying climates and specifically called out how this shift